As is to be expected, I am often out looking at homes that need repainting and the client will say something to the effect of, “Gee, I do not know why the paint did not last longer….it was Benjamin Moore paint!” They could have said any of a number of brands that are seen as “premium” by many people: Sherwin Williams, Dunn Edwards, Vista, Behr.
The fact is that all paint brands make CHEAP PAINT! You see, every paint manufacturer makes several product lines to meet different price points or quality/durability requirements. All brands make cheap paint for apartment repaints because the apartments get repainted every 2-3 years…they do not need a durable paint. Commercial grade paint is meant for building exteriors that are painted every 3-5 years and are therefore low cost per gallon.
The danger for clients in comparing paints specified by competing contractors, is that the client may get snookered by words like : “we will be using Benjamin Moore paints”…. so the client picks that contractor only to find that the paint applied was from Benjamin Moore…but was actually Benjamin Moore’s apartment grade paint!
Be aware to not only buy from a reputable paint manufacturer but also buy their high quality product line. The cost of the paint is a small percentage of a properly prepared and applied paint project …so buy the best and enjoy it for many years….it will last longer and be over years of service, a lower cost. Much better than face a failing paint job that has to be re-prepared at greater expense.