What is the "Character" of our company

We have had a lot of team meetings over the years and I have written hundreds of inter-company letters to my team. The letter is always sectioned into the same four areas of emphasis that affect the client experience.

1. Character: where I take a positive aspect of virtue to aspire to; and the expand on how we each can apply it in our daily lives
2. Craftsmanship: here I write about techniques to provide top finishes for our clients
3. Customer Service: here a member of the team is highlighted by all of us seeing what a client has written about their experience getting their house painted. It is always instructive to read what has “wowed” the client and what they appreciated most about their experience with us.
4. Safety: a topic .regarding safety issues commonly encountered in contracting.

Recently I was meeting with a “Best Practices” group of contractors from around the US. We get together twice a year and discuss issues important to improving ourselves and our businesses. At our recent meeting we were asked to write down what was the culture or Character of our companies. I wrote down several of the topics I had written about. After sharing these with the other business owners, we were instructed to go back to our teams and ask them what they really thought the company stood for….it was a bit scary because often a company owner says one thing but acts another way….I wanted to know if I was “walking the talk”.

The words the team put down that THEY say typifies the character of Peek Brothers:

• Friendly
• Clean, Neat and Orderly
• Communicate well
• Trust and Respect

I was very pleased because these character virtues are in line with what we emphasize in hiring, training and our daily operations and they are in line with what our clients consistently say in our end of job “Client Survey”.